by Claudine Zap First, Domino’s Pizza gave us an ad campaign that apologized for its bad pizza ? and introduced the new and improved pies. Now, the pizza chain has a new ad ? going after the fakeness of its own ads. You know those beautiful, sizzling pizzas on TV, with the perfectly placed pepperoni and the symmetrically melted cheese? Fake. The golden crust? Fake. All of it: fake, fake, fake. As reported by the blog Gawker, the behind-the-scenes commercial shows the multitudes of people with titles like “key grip” and un-food-like tools like tweezers that it takes to style the food for its closeup. An interview with a food stylist in charge of lifting the pizza slice from the rest of the pie (yes, there’s a job for that) is approached with the seriousness of state secrets being revealed. I mean, c’mon guys. It’s an ad. For pizza. It’s not completely shocking that some magic is applied for the glamour shots. Still, the lengths that Domino’s admits to going to make their pizza look good (to say nothing of the taste) is pretty ridiculous. Take a look below. The ad campaign is taking a social media twist ? asking customers to snap their own (real)
Archive for June, 2010
by Claudine Zap First, Domino’s Pizza gave us an ad campaign that apologized for its bad pizza ? and introduced the new and improved pies. Now, the pizza chain has a new ad ? going after the fakeness of its own ads. You know those beautiful, sizzling pizzas on TV, with the perfectly placed pepperoni and the symmetrically melted cheese? Fake. The golden crust? Fake. All of it: fake, fake, fake. As reported by the blog Gawker, the behind-the-scenes commercial shows the multitudes of people with titles like “key grip” and un-food-like tools like tweezers that it takes to style the food for its closeup. An interview with a food stylist in charge of lifting the pizza slice from the rest of the pie (yes, there’s a job for that) is approached with the seriousness of state secrets being revealed. I mean, c’mon guys. It’s an ad. For pizza. It’s not completely shocking that some magic is applied for the glamour shots. Still, the lengths that Domino’s admits to going to make their pizza look good (to say nothing of the taste) is pretty ridiculous. Take a look below. The ad campaign is taking a social media twist ? asking customers to snap their own (real)
by Claudine Zap First, Domino’s Pizza gave us an ad campaign that apologized for its bad pizza ? and introduced the new and improved pies. Now, the pizza chain has a new ad ? going after the fakeness of its own ads. You know those beautiful, sizzling pizzas on TV, with the perfectly placed pepperoni and the symmetrically melted cheese? Fake. The golden crust? Fake. All of it: fake, fake, fake. As reported by the blog Gawker, the behind-the-scenes commercial shows the multitudes of people with titles like “key grip” and un-food-like tools like tweezers that it takes to style the food for its closeup. An interview with a food stylist in charge of lifting the pizza slice from the rest of the pie (yes, there’s a job for that) is approached with the seriousness of state secrets being revealed. I mean, c’mon guys. It’s an ad. For pizza. It’s not completely shocking that some magic is applied for the glamour shots. Still, the lengths that Domino’s admits to going to make their pizza look good (to say nothing of the taste) is pretty ridiculous. Take a look below. The ad campaign is taking a social media twist ? asking customers to snap their own (real)
by Claudine Zap First, Domino’s Pizza gave us an ad campaign that apologized for its bad pizza ? and introduced the new and improved pies. Now, the pizza chain has a new ad ? going after the fakeness of its own ads. You know those beautiful, sizzling pizzas on TV, with the perfectly placed pepperoni and the symmetrically melted cheese? Fake. The golden crust? Fake. All of it: fake, fake, fake. As reported by the blog Gawker, the behind-the-scenes commercial shows the multitudes of people with titles like “key grip” and un-food-like tools like tweezers that it takes to style the food for its closeup. An interview with a food stylist in charge of lifting the pizza slice from the rest of the pie (yes, there’s a job for that) is approached with the seriousness of state secrets being revealed. I mean, c’mon guys. It’s an ad. For pizza. It’s not completely shocking that some magic is applied for the glamour shots. Still, the lengths that Domino’s admits to going to make their pizza look good (to say nothing of the taste) is pretty ridiculous. Take a look below. The ad campaign is taking a social media twist ? asking customers to snap their own (real)
by Claudine Zap First, Domino’s Pizza gave us an ad campaign that apologized for its bad pizza ? and introduced the new and improved pies. Now, the pizza chain has a new ad ? going after the fakeness of its own ads. You know those beautiful, sizzling pizzas on TV, with the perfectly placed pepperoni and the symmetrically melted cheese? Fake. The golden crust? Fake. All of it: fake, fake, fake. As reported by the blog Gawker, the behind-the-scenes commercial shows the multitudes of people with titles like “key grip” and un-food-like tools like tweezers that it takes to style the food for its closeup. An interview with a food stylist in charge of lifting the pizza slice from the rest of the pie (yes, there’s a job for that) is approached with the seriousness of state secrets being revealed. I mean, c’mon guys. It’s an ad. For pizza. It’s not completely shocking that some magic is applied for the glamour shots. Still, the lengths that Domino’s admits to going to make their pizza look good (to say nothing of the taste) is pretty ridiculous. Take a look below. The ad campaign is taking a social media twist ? asking customers to snap their own (real)
by Claudine Zap First, Domino’s Pizza gave us an ad campaign that apologized for its bad pizza ? and introduced the new and improved pies. Now, the pizza chain has a new ad ? going after the fakeness of its own ads. You know those beautiful, sizzling pizzas on TV, with the perfectly placed pepperoni and the symmetrically melted cheese? Fake. The golden crust? Fake. All of it: fake, fake, fake. As reported by the blog Gawker, the behind-the-scenes commercial shows the multitudes of people with titles like “key grip” and un-food-like tools like tweezers that it takes to style the food for its closeup. An interview with a food stylist in charge of lifting the pizza slice from the rest of the pie (yes, there’s a job for that) is approached with the seriousness of state secrets being revealed. I mean, c’mon guys. It’s an ad. For pizza. It’s not completely shocking that some magic is applied for the glamour shots. Still, the lengths that Domino’s admits to going to make their pizza look good (to say nothing of the taste) is pretty ridiculous. Take a look below. The ad campaign is taking a social media twist ? asking customers to snap their own (real)
by Claudine Zap First, Domino’s Pizza gave us an ad campaign that apologized for its bad pizza ? and introduced the new and improved pies. Now, the pizza chain has a new ad ? going after the fakeness of its own ads. You know those beautiful, sizzling pizzas on TV, with the perfectly placed pepperoni and the symmetrically melted cheese? Fake. The golden crust? Fake. All of it: fake, fake, fake. As reported by the blog Gawker, the behind-the-scenes commercial shows the multitudes of people with titles like “key grip” and un-food-like tools like tweezers that it takes to style the food for its closeup. An interview with a food stylist in charge of lifting the pizza slice from the rest of the pie (yes, there’s a job for that) is approached with the seriousness of state secrets being revealed. I mean, c’mon guys. It’s an ad. For pizza. It’s not completely shocking that some magic is applied for the glamour shots. Still, the lengths that Domino’s admits to going to make their pizza look good (to say nothing of the taste) is pretty ridiculous. Take a look below. The ad campaign is taking a social media twist ? asking customers to snap their own (real)
by Claudine Zap First, Domino’s Pizza gave us an ad campaign that apologized for its bad pizza ? and introduced the new and improved pies. Now, the pizza chain has a new ad ? going after the fakeness of its own ads. You know those beautiful, sizzling pizzas on TV, with the perfectly placed pepperoni and the symmetrically melted cheese? Fake. The golden crust? Fake. All of it: fake, fake, fake. As reported by the blog Gawker, the behind-the-scenes commercial shows the multitudes of people with titles like “key grip” and un-food-like tools like tweezers that it takes to style the food for its closeup. An interview with a food stylist in charge of lifting the pizza slice from the rest of the pie (yes, there’s a job for that) is approached with the seriousness of state secrets being revealed. I mean, c’mon guys. It’s an ad. For pizza. It’s not completely shocking that some magic is applied for the glamour shots. Still, the lengths that Domino’s admits to going to make their pizza look good (to say nothing of the taste) is pretty ridiculous. Take a look below. The ad campaign is taking a social media twist ? asking customers to snap their own (real)
by Claudine Zap First, Domino’s Pizza gave us an ad campaign that apologized for its bad pizza ? and introduced the new and improved pies. Now, the pizza chain has a new ad ? going after the fakeness of its own ads. You know those beautiful, sizzling pizzas on TV, with the perfectly placed pepperoni and the symmetrically melted cheese? Fake. The golden crust? Fake. All of it: fake, fake, fake. As reported by the blog Gawker, the behind-the-scenes commercial shows the multitudes of people with titles like “key grip” and un-food-like tools like tweezers that it takes to style the food for its closeup. An interview with a food stylist in charge of lifting the pizza slice from the rest of the pie (yes, there’s a job for that) is approached with the seriousness of state secrets being revealed. I mean, c’mon guys. It’s an ad. For pizza. It’s not completely shocking that some magic is applied for the glamour shots. Still, the lengths that Domino’s admits to going to make their pizza look good (to say nothing of the taste) is pretty ridiculous. Take a look below. The ad campaign is taking a social media twist ? asking customers to snap their own (real)
by Claudine Zap First, Domino’s Pizza gave us an ad campaign that apologized for its bad pizza ? and introduced the new and improved pies. Now, the pizza chain has a new ad ? going after the fakeness of its own ads. You know those beautiful, sizzling pizzas on TV, with the perfectly placed pepperoni and the symmetrically melted cheese? Fake. The golden crust? Fake. All of it: fake, fake, fake. As reported by the blog Gawker, the behind-the-scenes commercial shows the multitudes of people with titles like “key grip” and un-food-like tools like tweezers that it takes to style the food for its closeup. An interview with a food stylist in charge of lifting the pizza slice from the rest of the pie (yes, there’s a job for that) is approached with the seriousness of state secrets being revealed. I mean, c’mon guys. It’s an ad. For pizza. It’s not completely shocking that some magic is applied for the glamour shots. Still, the lengths that Domino’s admits to going to make their pizza look good (to say nothing of the taste) is pretty ridiculous. Take a look below. The ad campaign is taking a social media twist ? asking customers to snap their own (real)
